Hauts-de-France Region Announces €1 Million Media Agency Tender
The Hauts-de-France regional government has launched a public tender for a media agency to provide strategic consulting and manage advertising space purchases on its behalf. The contract, valued at up to €1 million per period excluding VAT, is structured as a mixed-price agreement, combining a fixed fee with unit-based pricing. Interested agencies have until February 24, 2025, to submit their proposals.
Hauts-de-France Tourisme
The selected agency will be responsible for advising on media strategy and overseeing the procurement of advertising placements across various platforms. Acting as a financial intermediary under the Sapin Law, the agency will manage transactions transparently while ensuring the region’s media investments are efficiently executed. The contract includes a “permanent advance” mechanism, allowing the agency to pre-finance advertising purchases and related service fees. Additionally, it incorporates a social inclusion requirement, mandating contributions to employment initiatives, as specified in the administrative clauses.
This tender comes at a time when public sector communication strategies are shifting towards data-driven and digital-first approaches. As media consumption patterns evolve, regional authorities are seeking more targeted and impactful ways to engage the public. The Hauts-de-France Region, a key economic and political player in northern France, aims to enhance its outreach efforts while maintaining strict financial oversight and compliance with national transparency regulations.
The winning agency will play a critical role in shaping and executing advertising campaigns that align with the region’s strategic priorities. With a substantial budget allocated to media investments, the contract presents a significant opportunity for agencies specializing in public sector communications. Given the growing importance of digital advertising and cross-platform engagement, firms with expertise in audience analytics and performance-driven media planning may have a competitive advantage.
The tender is open to qualified agencies, and submissions must be made through the designated public procurement platforms. The evaluation process will focus on expertise in media consulting, experience in public sector advertising, and the ability to manage large-scale media transactions efficiently. As regional governments continue to modernize their communication strategies, this contract reflects a broader trend towards greater accountability and effectiveness in public-sector media management.